Words that shape revenue.
WebShapeCraft writes sales pages, emails and ads that convert RO & EU traffic. Fixed EUR: €150 / €300 / €400 + add-ons €10-€400. No fluff, no hourly billing.
Starter
Growth
Scale
Copy delivered in Google Docs + Figma wire. Research, voice, proof. EU VAT invoice in EUR.
Services — in EUR
Open /services →Sales Pages that Close
Long-form or short, research-backed, with your voice. For RO & EU traffic.
- Research + angle
- Wire + copy in EUR
- A/B variants included
Email Sequences
Welcome, launch, abandon, reactivation. Built to sell, not just inform.
- 5-7 emails per flow
- Subject lines tested
- Klaviyo / Mailchimp setup
Website Copy
Home, about, services — clear, editorial, conversion-focused.
- Tone guide
- SEO keywords
- RO/EN versions €20/page
Ad Copy & Scripts
Meta, Google, TikTok ads + UGC scripts. Hook, pain, proof, CTA.
- 15 hooks per pack €10
- UGC script
- Compliance check €40
Product Descriptions
E-com descriptions that rank and convert. EU market fit.
- Features → benefits
- SEO + schema
- Bundle copy
Brand Voice & Messaging
Voice guide, messaging pillars, boilerplate — so your team writes like you.
- Voice audit
- Word bank + dos/don'ts
- 1h training €50
Pricing — fixed €
Open /pricing →Test an angle
- 1 sales page or 3 emails
- Research lite
- 1 revision
- 5 days delivery
Launch ready
- Funnel: page + 5 emails + 10 ads
- Full research + angle
- 2 revisions included
- 10 days delivery
Full messaging
- Website copy + brand voice guide
- 10 pages / flows
- Team training
- 18 days
Additional Services — EUR menu
Add-ons without package. All digital, EU invoice in EUR. All Order links go to /contact.
How we write
Research 45min — fixed EUR
Offer, avatar, voice. You get € quote.
Angle & proof
Mechanism, belief shift, proof stack.
Draft in wire
Copy in Figma + Doc. Daily preview.
Test & ship
EU legal, cookie, analytics. 14-day tweaks.
If copy doesn't fit voice, we rewrite free within 14 days. Refund in /legal.
Template copy vs WebShapeCraft
AI-spun, no research, disappears after pay, USD price jumps.
Avg 28 days • no invoice
Research-backed, voice-matched, proof-stacked, EU VAT invoice in EUR, consent mode, team answers <2h.
10 days avg • VAT EUR
FAQ — EUR
Why EUR if Romania is RON? +
We bill EU clients in EUR for accounting. Invoice shows EUR + RON equivalent per BNR. Request RON if needed.
What's in €150/€300/€400? +
Fixed scopes in cards. No hidden fees. Add-ons €10-€400 anytime.
Do you do design? +
Copy comes with Figma wire, not full dev. WebShapeCraft focuses on words that sell.
We write like
we sell.
WebShapeCraft is Ion Marian Stoichin + small team. Ex-agency, now independent copy studio in București. 89 funnels, 4.9 rating, all invoiced in EUR.
Funnels
Rating
EUR
VAT
Ion Marian Stoichin
Founder, copy
Maria Popescu
Research lead
Andrei Luca
Email & ads
Clients — paid in EUR
"Growth €300 — sales page + emails. Conversion 2.1% → 4.4%. EUR invoice."
Cristina D."Email audit €30 + compliance €40 saved ad account. Clear EUR menu."
Vlad M."Words that actually sell. Legal in header — finally."
Alex K.